Sports culture can move more than fans.
It shapes how people see each other, who feels included, and what we value as a community. Creators, athletes, educators, fans, and local leaders can use sports to open doors, build connection, and push for real equity.
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Ready to use your voice? Start here.
According to our research, most fans support athletes
and public figures who speak up about health equity
issues like access to healthcare, housing and clean water.
Use our Content Creator Hub to shape your message,
sharpen your voice, and shift the conversation.
Stories shift systems.
Narrative change happens when stories meet strategy. Check out these examples of storytelling in action and get inspired.
Allyson Felix: She Runs the World Documentary Screenings
RWJF partnered with filmmakers at DCTV to use Allyson’s story as a catalyst for conversations about maternal health and maternal protections in the workplace.
Cullen Jones: Closing the Racial Swimming Gap
Olympic medalist Cullen Jones uses his voice to address racial disparities in swimming.
RISE: Engaging Fans with “Champions of Change” Exhibit
Together, RISE and RWJF are partnering on storytelling moments at the intersection of health and racial equity in this fan experience.
