Tools to turn your story into action.

Leaders and influencers are already driving change. These resources help you say it louder, clearer, and in your own voice. Whether you’re just starting out or ready to shift the conversation, you don’t need to be an expert. You’ve got backup.

Narrative House graphic.

 

Health Equity Narrative House

Narrative change requires a coordinated choir of voices. That’s why we’ve built the Health Equity Narrative House tool that suggests the narratives we need to create, amplify, and organize around in order to create an environment where health equity is possible.

Topics

Caregiving is the backbone of our society.

Narrative Connection

Caregiving is one of the most important needs in a family’s life. From raising children to supporting aging parents to caring for loved ones with disabilities, care is the infrastructure that makes everything else possible. When we invest in care, we invest in dignity, stability, and opportunity for everyone. When we ignore it, the weight falls on too few shoulders and the cracks spread. Care is a cornerstone of health equity and should be a shared responsibility of our society.


Top Key Messages

  • Care is not a side job, it’s a system. From childcare to elder care, millions provide essential support every day. Yet our systems still treat care as unpaid labor or private responsibility.
  • Every household is impacted. Most people will give or receive care in their lifetime. But access to time, resources, and support is uneven, and the weight falls hardest on women, communities of color, and low-income families.
  • Health depends on care. When care is accessible and supported, it improves physical, mental, and economic wellbeing. Investing in care means investing in collective resilience.
  • To build equity, we must center care. That means valuing caregivers’ time, funding supportive systems, and designing policies that reflect our interdependence not just individual effort.

Calls to Action

  • Share your caregiving story to shift the narrative
  • Support campaigns for paid family and medical leave
  • Download care equity resources for your workplace or community
  • Follow and amplify caregiver-led organizations
  • Advocate for public investments in childcare, elder care, and paid leave
  • Join efforts to reimagine care as essential to health equity

What We’re Facing

Equity should not be an extra. It's foundational.

Narrative Connection

Efforts to build a fairer future are being challenged across the country. From classrooms to clinics to courtrooms, the work of inclusion is being erased, defunded, or dismissed. But equity is not a trend or a threat. It is the baseline for health, safety, and opportunity. Everyone deserves to be seen, protected, and supported. Not in theory, but in practice. 


Top Key Messages

  • Equity is a matter of health, not opinion. When inclusion is removed from schools, healthcare, or workplaces, people suffer, especially those already pushed to the margins.
  • The backlash is strategic. Diversity, equity & inclusion programs are being dismantled through legislation, misinformation, and fear, often targeting the very spaces where equity makes the biggest difference.
  • Equity works. From improved health outcomes to safer workplaces to better education, inclusive policies make systems stronger for everyone. They create opportunity, open doors, and remove the barriers that hold people back.
  • This is not about identity, it’s about infrastructure. A just society depends on equitable systems. That means investing in care, language access, safety and belonging.
  • Protecting equity means protecting the people who carry it. The leaders doing this work face burnout, harassment and defunding. Their safety and sustainability must be part of the conversation.

Calls to Action

  • Speak up for inclusive education and diversity, equity and inclusion protections
  • Support leaders and organizations doing equity work in your community
  • Push for policies that address bias in healthcare, hiring and housing
  • Share stories that challenge erasure and build belonging
  • Learn how equity shapes everything from life expectancy to opportunity

What We're Facing

Health and wealth are deeply connected and unequally distributed.

Narrative Connection

In the United States, health often follows wealth. But the gap between who thrives and who struggles is not accidental. It has been shaped by generations of policies that favor capital over care and profits over people. To build real health equity, we need an economy where stability, dignity, and opportunity are not privileges, but shared foundations.


Top Key Messages

  • Economic policy is health policy. The tax system determines how much families can afford to eat, where they can live, and whether they can access care. When wealth is concentrated at the top, health outcomes are too.
  • Inequity is by design. Tax codes and safety nets often favor wealth preservation over public investment. The rules reward those with inherited wealth and penalize those working to survive.
  • Families are being left behind. Many households cannot cover basic needs or emergency expenses, even while working full time. These gaps reflect structural neglect, not personal failure.
  • Solutions already exist. Expanding tax credits like the Child Tax Credit has been proven to reduce poverty and improve children’s well-being. Long term, a fairer tax policy can give families more power to build wealth and shape their futures.
  • Closing the wealth gap is a health intervention. Generational wealth, fair wages, and accessible tax benefits all contribute to healthier, more stable lives.

Calls to Action

  • Learn how tax policy shapes access to housing, education, and care
  • Support campaigns fighting for fair wages and income supports
  • Use and share tools that help families claim earned income and child tax credits
  • Challenge narratives that blame poverty on individual behavior
  • Follow and amplify voices working to close the racial wealth gap

What We’re Facing

Healthcare can’t be lifesaving if it’s out of reach.

Narrative Connection

Coverage does not guarantee care, and care should not come at the cost of rent or groceries. Too many people are navigating a system that is fragmented, expensive, and unequal. Health care should be a path to stability, not a source of stress. Health equity begins with care that is not only available but also accessible, affordable, and safe to use.


Top Key Messages

  • Healthcare access should not depend on wealth, zip code, or job status. But in the United States, it often does.
  • People are falling through the cracks. Even with insurance, families face high deductibles, surprise bills, and coverage gaps that force impossible choices.
  • Medicaid saves lives. It improves health outcomes, supports working families, and protects children, elders, and people with disabilities.
  • Uninsured communities are not choosing to opt out. They are priced out, shut out, or overwhelmed by systems built to confuse.
  • Affording care should not be harder than surviving an illness. Equity means removing cost and complexity as barriers to staying alive.

Calls to Action

  • Support Medicaid expansion and oppose policies that cut access to coverage
  • Share stories of how coverage gaps impact real lives
  • Learn how health care costs are driving economic instability
  • Demand transparency and fairness in medical billing
  • Help others navigate enrollment and coverage tools

 

What We’re Facing

  • The House has passed legislation that would potentially cut nearly $1 trillion ($880 billion) from Medicaid to pay for tax cuts that mostly benefit wealthy people.
  • Medicaid covers about 4 in 10 children, including 8 in 10 children living in poverty and nearly half of children with special healthcare needs.
  • Research has repeatedly shown that access to health insurance through Medicaid lowers mortality rates, especially for deaths typically prevented by early diagnosis or medical intervention.
  • Even with insurance, high deductibles and surprise bills push families into medical debt. In fact, one in four working-age adults are underinsured, and among them, nearly half carry medical debt.

Where you live shouldn’t determine your health.

Narrative Connection

The places we live, learn, work, and play should support health, not stand in the way of it. Every person deserves safe housing, clean water, healthy food, and nearby jobs, no matter their ZIP code.

But this only happens when communities have a say in what gets built, funded, and protected. Too often, policies and decision-makers invest in neighborhoods with wealthier White families while placing barriers in front of communities of color and those with lower incomes. From replacing lead pipes in some neighborhoods and not others to planting trees and building parks for only a few, the pattern is clear. Structural racism and economic injustice built the health gaps we see today and they continue to widen them.

We need to remove the barriers that stand in the way of good health. That includes investing in programs like SNAP, which help families afford nutritious food and reduce long-term health risks. It also means building systems that respond to what communities actually need, not what has historically been offered.

Health isn’t a reward for the privileged. It’s a right. And by changing the policies that shape our environments, we can make that right real for everyone.


Top Key Messages

  • Where we live predicts how long and how well we live
    Life expectancy can differ by more than 20 years between neighborhoods just a few miles apart. This is not about personal choices. It’s the result of policy decisions that have long funneled resources into wealthier, whiter areas while disinvesting from communities of color.
  • Food access is health access
    Food deserts are no accident. Redlining, zoning laws, and underinvestment have created neighborhoods where fast food is easier to find than fresh produce. Food equity means building systems that support local grocers, fund farmers markets, and ensure access to healthy food in every community.
  • Clean water is a human right, not a luxury
    Aging infrastructure, contaminated pipes, and skyrocketing utility bills put families at risk. Water equity means every neighborhood, not just wealthy zip codes, has access to safe, affordable, and clean water.
  • Housing is a health intervention
    Safe, stable housing is a foundation for physical and mental health. But without stronger tenant protections and affordable housing options, families are vulnerable to displacement, mold exposure, and chronic stress. Health equity requires rent stabilization, enforcement of housing codes, and a commitment to housing as a human right.
  • Equity is built by design, not chance
    From food and water to housing and infrastructure, health is shaped by public investment and political will. When systems are built for some and neglected for others, inequity becomes the outcome. The path to health justice starts with correcting the imbalance.

Calls to Action

  • Learn how place shapes health by listening to stories from your own community.
  • Share examples of how public space, housing and environment impact daily life.
  • Support local storytellers and leaders who are redefining what safe, connected communities can be.
  • Use your platform to highlight the connection between infrastructure, environment and health.
  • Explore policies and programs that center community voices in how neighborhoods are built and cared for.

What We’re Facing

A stable home opens the door to generational health and wealth.

Narrative Connection

Owning a home opens the door to safety, stability and long-term opportunity. It creates a foundation for families to thrive both now and in the future. For many, homeownership has been one of the clearest paths to financial security and wealth that lasts. But that path has never been equally available. From redlining to today’s lending discrimination, too many families, especially Black and Brown families, have faced steep barriers to buying a home, keeping a home or passing one down. Homeownership should offer more than a roof. It should offer roots, so families can stay, grow, and build a future on solid ground.


Top Key Messages

  • Home is a health equity issue. Secure housing supports mental, physical, and financial wellbeing across a lifetime. When people are priced out or shut out of ownership, the stress and instability ripple across generations.
  • Discrimination shaped the housing system. Redlining, predatory lending, and income requirements have kept entire communities from building wealth and passing down wealth. These are not just personal barriers, they are structural ones.
  • New pathways are working. Local community lenders and mission-driven housing groups are building access with programs that meet people where they are and measure risk more accurately. These models show that equitable homeownership is not only possible, it’s sustainable.
  • Equity requires investment. People with low incomes are not risky, they’ve been excluded. When we invest in lenders who understand their communities, we unlock safe, affordable homeownership for more families.

Calls to Action

  • Tell the story of what home means to you or your family.
  • Share how you or someone you know navigated buying or keeping a home.
  • Talk about what made your neighborhood feel safe, stable or worth investing in.
  • Start a conversation about the barriers people face when trying to own or stay in a home, and the ways we can remove those barriers.

What We’re Facing

Our bodies, our choice. The freedom to choose. The safety to deliver. The support to raise them well.

Narrative Connection

Reproductive justice means more than the right to choose. It means having the freedom and resources to raise a family, start one or not, and do so with dignity and safety. But that freedom is not felt equally. Racism, poverty, and policy decisions have created deep inequities in who survives childbirth and the first year postpartum, who can access care, and who has the freedom and dignity to plan a future. These are not personal failures. They are systemic ones. When we invest in maternal health, community-based care, and access to safe, affordable options, we affirm that everyone deserves protection and possibility.


Top Key Messages

  • Reproductive justice means more than having access. It means having the power and the freedom to decide if, when, and how to grow a family.
  • The U.S. is failing people who give birth. We have the highest maternal mortality rate of any wealthy nation.
  • Health equity includes the right to abortion and contraception. It also includes prenatal care, paid leave, safe housing and mental health support throughout pregnancy and beyond.
  • Doulas, midwives, and birth workers save lives. They improve outcomes and build trust especially for those who’ve been dismissed or mistreated by the medical system.
  • Everyone deserves the freedom to make decisions about their body and future. That means living free from fear, stigma and punishment, no matter their background, identity or zip code.

Calls to Action

  • Share your birth story or the story of someone you love to show the realities behind the data.
  • Talk about how access or lack of access to reproductive care shaped your choices or outcomes.
  • Uplift doulas, midwives or birth workers who made a difference in your community.
  • Support local organizations fighting for reproductive and birth justice where you live.
  • Use your voice to protect reproductive freedom and push for policies that support safe pregnancies and full autonomy.
  • Tell stories of joyful birthing stories of Black mothers to lean into inspiration.

What We’re Facing

Racism isn’t accidental. Neither is its impact.

Narrative Connection

Racism is not just a matter of personal bias. It is embedded in the systems and decisions that shape daily life, from where people can live to the care they receive and the air they breathe. These inequities are the result of policies and practices designed to exclude, not accidental outcomes.

We all want to live in a country where every person, regardless of race, income, or zip code, has a fair and just opportunity to live a full and healthy life. That vision becomes real when families have access to safe homes, quality healthcare from providers who respect them, good schools, clean air, and economic mobility.

But for too many communities, that future is still out of reach. The barriers they face are not random. They were built, maintained, and passed down and they continue to drive harm today.

RWJF’s research shows that meaningful change starts with shared values, a clear-eyed understanding of the problem, and a collective commitment to act. It starts by listening to communities most impacted and resourcing their solutions. Health equity demands more than words. It requires accountability, repair and systems built for all of us..


Top Key Messages

  • Structural racism is a public health threat. It shapes who has access to care, who is criminalized, who gets clean air and water, and who is left behind when systems fail.
  • Inequities in health, wealth, and opportunity are not accidental. They are the result of laws, policies, and norms designed to advantage some while excluding others.
  • Addressing racism requires more than individual change. It takes systems-level repair, community-led solutions, and policies that center equity and accountability.
  • Communities know what they need to thrive. Real progress starts by listening to those closest to the impact and resourcing their solutions.
  • Accountability saves lives. When institutions are held to the same standards as the people they serve, communities get safer and healthier.
  • Strong messages follow a strong structure. They start with shared values to build trust, name the systems that stand in the way and offer a path forward that invites collective action and lasting change. Here are our tested narratives:
    • Racism and the injustices it causes deny opportunity to people of color and Indigenous peoples, and rob them of their physical and mental health. This is structural racism. We can’t make progress toward health equity in America without tackling it, together.
    • We all want to live in a United States where everyone has a fair and just opportunity to reach their best health and wellbeing, no matter their race, ethnicity, or class. 
    • That can happen by making sure everyone gets quality healthcare from doctors who respect them. 
    • But today, not everyone can move up economically and socially. That’s because there are barriers built in front of some of us that create unequal opportunity and threaten freedom and prosperity. 
    • By joining together, we can unite to create a better future for everyone’s children and grandchildren.

Calls to Action

  • Share stories that reveal how racism shows up in everyday systems like school, work or healthcare.
  • Learn how policies have shaped racial inequities in your city or state over time.
  • Uplift local leaders and organizations pushing for systemic change in your community.
  • Talk with your network about what structural racism really means and how it impacts health.
  • Follow and support campaigns that demand measurable outcomes, not just promises.

What We’re Facing