Companies participating in self-regulation are following their pledges, but those pledges do not appear to be having a meaningful impact on shifting TV food and beverage advertising to a healthier mix of products. The CFBAI members' standards were not very high, and many companies still do not participate, limiting the impact of the program.
About the Grantee
Healthy Eating Research is a national program of the Robert Wood Johnson Foundation. The program supports research on environmental and policy strategies with strong potential to promote healthy eating among children to prevent obesity, especially among lower-income and racial and ethnic populations at highest risk for obesity. For more information, visit www.healthyeatingresearch.org.