Small business owners care about health coverage for their employees, and the more they learn about SHOP’s features, the more they seem to like it. There is potential for increased enrollment in SHOP but small employers need more information—particularly around the availability of tax credits to help lower the cost, the wide selection of available plans, and the option to set their contribution amount.
About the Study
This report presents findings from focus groups held in Baltimore and Salt Lake City, as well as a national survey of 821 small employers with two to 50 employees. Focus groups were held in August 2015. The survey fielded September 18 through September 29. The margin of error for the survey is +/- 3.4 percentage points. Methodology, survey toplines, and the full public use data set are also available.