In a multi-year effort to help reduce obesity, especially childhood obesity, nationwide, members of the HWCF have thus far met and exceeded their calorie reduction goal. This independent study shows that sales from the consumer packaged goods (CPG) food and beverage sector are changing. An accompanying paper addresses whether the pledge affected CPG calories purchased by households with children, controlling for sociodemographic and economic factors.
About the Study:
The Robert Wood Johnson Foundation funded an independent evaluation of the HWCF marketplace pledge, conducted in 2013. Nielsen Scantrack and Nielsen Homescan data from 2007 and 2012 were used to track total caloric sales, and caloric purchases.