Policies for a Healthier, More Equitable New Jersey

2019 Call for Proposals

    Release Date: November 12, 2019 | Application Deadline: Multiple

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While New Jersey is a leader among states when it comes to residents’ health and well-being, inequities are pervasive. Achieving health equity through public policies is the focus of a Robert Wood Johnson Foundation (RWJF) report, A Policy Roadmap to Help All New Jerseyans Live Their Healthiest Lives, which recommends a comprehensive series of actions that will help to close health gaps, broaden opportunity, and ensure that everyone in New Jersey—no matter who they are, where they live, or how much money they make—can live the healthiest life possible. To advance the report’s statewide policy recommendations, RWJF will fund projects that align with the report’s policy priorities and work towards removing barriers to better health in New Jersey.

Organizations must be based in New Jersey and serve the state’s residents.


The goal of the initiative is to advance the Roadmap’s statewide policy recommendations through a range of strategies, including, but not limited to policy advocacy and analysis; strategic communications; community organizing and resident engagement; and technical assistance provided to state agencies.

Eligibility and Selection Criteria

The successful applicant organizations should:

  • Be based in New Jersey and serve the residents of New Jersey; organizations not based in New Jersey will not be considered. However, in the case of a national or regional organization with an active chapter in New Jersey which is not separately incorporated, the national or regional organization may apply if the work is focused on serving the residents of New Jersey;
  • Be either public entities or nonprofit organizations that are tax-exempt under Section 501(c)(3) of the Internal Revenue Code that are classified as public charities under Section 509 of the Code;
  • Have a demonstrated history of effectively managing grant funds (e.g., foundation or government grants);
  • Have a track record of successfully contributing to policy change—policy adoption or policy implementation—in New Jersey at the state, regional, or local levels; this experience does not necessarily have to be related to any of the 13 policy priorities, though such specific experience is preferred;
    • For “policy change” awards, applicants should have a track record of leading statewide initiatives and should have significant experience in policy advocacy, strategic communications, stakeholder engagement, and coalition building;
  • Demonstrate an organizational commitment to health equity—the concept that: a) social and economic conditions contribute significantly to people’s well-being; b) historical and ongoing discrimination affects people’s opportunities for well-being and, therefore, need to be addressed by policy; and c) people and communities most affected by social, economic, and health challenges should have the power and opportunity to shape policy decisions; and
  • Clearly identify which organization is serving as the lead organization if a proposal is being submitted by a team of organizations.

Key Dates

November 21, 2019 (10 a.m. ET)
Optional applicant webinar. Listen to the webinar recording or view webinar slides.  

January 14, 2020 (3 p.m. ET)
Deadline for receipt of proposals.

May 15, 2020
Grants are awarded.

Total Awards

A total of $2.55 million in funding is available to support up to nine, two-year projects varying in scope and approach. This includes:

  • Up to three “policy change awards” of up to $500,000 each; and
  • Up to six “policy field-building awards” of up to $175,000 each.

Application is Now Closed

Applications closed as of:
January 14, 2020, 3:01 p.m. ET

A Policy Roadmap to Help All New Jerseyans Live Their Healthiest Lives

Creating health equity through public policies is the focus of a Rutgers' report, which recommends actions that will help all New Jerseyans live their healthiest lives.

Read the report