Author Archives: John R. Lumpkin

If Victor Cruz Tells Us to Eat Our Veggies, Will Kids Listen?

Apr 8, 2015, 9:30 AM, Posted by John R. Lumpkin

The Robert Wood Johnson Foundation is proud to be a part of the new FNV campaign, using lessons from the marketing industry to make the healthy choice the easy and cool choice by promoting fruits and vegetables.

As my colleague Alonzo Plough recently pointed out, food and beverage marketing to kids is a big deal. Companies spend billions of dollars a year on advertising to reach young people everywhere they are: watching TV, playing digital games and using apps, and connecting to friends and family on social media―the ways to catch their attention seem to grow day by day.

Companies spend billions of dollars because marketing works. Ads can influence the foods and beverages children prefer, purchase, and consume. Even parents can have a hard time seeing through marketing.

That’s why I’m so excited about the launch of FNV.

I was recently at the Partnership for a Healthier America Summit where FNV (which stands for fruits and vegetables) was unveiled—a campaign to put the same promotional muscle behind fruits and veggies as other companies put behind soda, candy, and potato chips.

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Obesity in America: Are We Turning the Corner?

Sep 4, 2014, 9:18 AM, Posted by John R. Lumpkin

What word describes the current state of obesity in the United States?

How about the unexpected: Optimistic.

You might think that would be the least likely descriptor. After all, the annual report The State of Obesity: Better Policies for a Healthier America, released today by Trust for America’s Health (TFAH) and the Robert Wood Johnson Foundation (RWJF), says adult obesity rates went up in six states over last year.

The obesity rate is now at or above 30 percent in 20 states (as high as 35 percent in Mississippi and West Virginia), and not below 21 percent in any. Colorado has the lowest rate at 21.3 percent, which still puts it higher than today’s highest state—Mississippi—was 20 years ago.  The childhood obesity headlines are difficult to swallow as well. As of 2011-2012, nearly one out of three children and teens ages 2 to 19 is overweight or obese. Similar to adults, racial and ethnic disparities persist. And rates are higher still among Black and Latino communities.

But if we look a little deeper, we see a hint of promise on the horizon.

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Engaging Communities of Faith to Help Americans Gain Health Insurance

Nov 13, 2013, 2:46 PM, Posted by John R. Lumpkin

With the opening of health marketplaces and the Affordable Care Act’s partial expansion of Medicaid, our nation has an opportunity to substantially expand health insurance coverage for all Americans, and ultimately, to significantly reduce racial disparities in access to affordable coverage.

But to achieve that goal, communities of color must attain robust enrollment gains. That’s why RWJF is working with religious leaders and their congregations to help make sure that all who are eligible enroll.

The Problem

According to United States Census data for 2012, approximately 48 million Americans are uninsured. It is a problem that cuts across all racial and ethnic groups, but is most acute in two, resulting in 19 percent of African Americans and more than 29 percent of Hispanics living without health insurance.

In 2009, the Institute of Medicine documented what many suspected: The uninsured are much less likely to obtain preventive care; get timely diagnoses for illnesses, including cancer; receive treatments for chronic illnesses such as diabetes and asthma; and take prescription medications as recommended by physicians.

Beyond the health consequences of uninsurance, there are steep costs for our economy. We all pay the bill for indirect fiscal burdens associated with the uninsured—including illness and injury, decreased workforce productivity, developmental and educational losses among children, and shorter life spans, costing the U.S. economy between $100 and $200 billion each year.

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