Oct 21, 2013, 9:05 AM, Posted by Linda Wright Moore
Linda Wright Moore, MS, is a senior communications officer at the Robert Wood Johnson Foundation (RWJF).
Developing a vision for a national “culture of health” has been central to internal discussions at the Foundation, as we’ve engaged in a deliberative process of strategic planning for the future.
For the past year since marking our 40th anniversary, we’ve been asking ourselves where we should set our sights and focus our energies in a rapidly changing world, in order to advance our mission to improve health and health care for all. Consider: the population is aging, becoming more diverse. Technological advances are transforming how we communicate, how we provide health care, and more. “Big data” is making once tedious and time-consuming calculations and analysis routine. Out of our deliberations—a new vision of the way forward has emerged, presented in the 2013 President’s Message from Risa Lavizzo-Mourey, MD, MBA: "We, as a nation, will strive together to create a culture of health enabling all in our diverse society to lead healthy lives, now and for generations to come."
To begin to informally road test that vision, we posed a question to RWJF grantees and alumni at an RWJF-sponsored reception at the AcademyHealth meeting in Baltimore last summer. In impromptu interviews, we asked, “What is a culture of health? What does it take to get there?”