By Elizabeth A. Kostas-Polston, PhD, ARNP, WHNP-BC, Robert Wood Johnson Foundation (RWJF) Nurse Faculty Scholar and assistant professor, University of South Florida; and Versie Johnson-Mallard, PhD, MSMS, ARNP, WHNP-BC, RWJF Nurse Faculty Scholar alumna and assistant professor, University of South Florida.
On November 14, 2012, we met a princess. No, we were not at Disneyworld or Disneyland. The princess was beautiful, talented and focused on making a difference in her country for girls and women. The princess’s name is Princess Bajrakitiyabha Mahidol, her Royal Highness of Thailand. We met her when we were invited to Thailand to present at the International Council on Women’s Health Issues (ICOWHI) 19th International Congress on Women’s Health 2012: Partnering for a Brighter Global Future.
During the conference we unveiled our national/international initiative, The Blue Bra Campaign: Leading Global Change in Women’s Health. The Blue Bra Campaign is housed at the University of South Florida College of Nursing, under our leadership. The name for the campaign was inspired from an international event that occurred in 2011, when a young Egyptian woman was beaten, stomped on and nearly stripped while participating in a political demonstration. Aside from the sheer brutality inflicted upon her by Egyptian police, what stood out to millions viewing the nightmare as it unfolded on international television was the young woman’s abaya falling open to reveal a lacey, bright-blue bra. That moment was so unexpected, so shocking—so transforming! The young woman, covered from head to toe in traditional dress, refused to remain invisible demonstrating her femininity through her choice of undergarment—a blue bra!