Messaging Resources
The Robert Wood Johnson Foundation is happy to share several resources we created to help talk about issues of health equity and structural racism in health.
Our Structural Racism and Health Messaging Guide
To reach a Culture of Health that provides everyone in America a fair and just opportunity for health and wellbeing, we must identify, understand, confront, and remove the structural barriers to health and wellbeing, including racism, powerlessness, discrimination, and their consequences.
We are sharing this resource that contains durable and persuasive messages, metaphors, and visual cues to communicate about the connection between racism and health, and about persistent structural barriers to a Culture of Health.
Building a Bridge to Health for All People
We all have dreams for ourselves and our families. But we don’t all have the same opportunities to make those dreams come true—because of laws and social practices that place more value on some lives than others, based on race and class. It's like two bridges, one built to get people where they need to go, and the other built with barriers. People built those bridges—so together we can replace them with a new bridge that carries everyone toward health and wellbeing.
Watch our explainer video, and download our explainer graphics (below), on structural racism and health.
Bridge to Health Graphics
You may use the infographics on this page, whether pursued on a charitable or commercial basis, for educational and informational purposes without our permission provided you do not charge a fee in connection with your use of the infographics or revise the infographics in any way.
Terms of Use
TERMS
The following license terms apply to the infographics available for download at this link (the “Materials”) and supersede the Foundation’s standard Terms and Conditions to the extent inconsistent with those standard terms:
The Foundation owns the Materials, and hereby grants to individuals and entities downloading or otherwise copying the Materials (each, a “Licensee”), a nonexclusive, worldwide, royalty-free license to display, reproduce, publish, republish, or otherwise use, in print or electronic form, including in any future form not yet discovered or implemented, the Materials for educational or informational purposes, whether pursued on a charitable or commercial basis; provided, however, that: (a) the Foundation does not grant Licensee the right to edit or create derivative works of any kind from the Materials; (b) the license rights granted herein do not apply with respect to the Foundation’s name or logo, and Licensee may not use the Foundation’s name or logo except as the same is included in the Materials; and (c) Licensee may not charge for access to the Materials except where the Materials are included as part of educational or informational products and where the primary value of those educational or informational products does not lie with the Materials themselves.
Licensee shall indemnify and hold harmless the Foundation and each of its successors, assigns and licensees, and their respective officers, directors, trustees, agents, consultants, contractors, and employees, from and against any and all claims, damages, liabilities, costs and expenses (including reasonable attorneys' fees), arising out of or in any way connected with Licensee’s breach of the terms of this license.
The following attribution should appear in all instances of use: "Reproduced with permission of the Robert Wood Johnson Foundation, Princeton, N.J."
Health Equity Graphics
Visualizing Health Equity: One Size Does Not Fit All
When it comes to expanding opportunities for health, thinking the same approach will work universally is like expecting everyone to be able to ride the same bike. We’ve invested in creating multiple graphics to depict health equity. Scroll down to view and download.
Crosswalk Equity Graphic
Bike Equity Graphic
