The power of partnerships is key to building a Culture of Health.
Dr. Adams noted the importance of engaging non-traditional partners to create healthier communities, sharing his mantra “better health through better partnerships.”
“Local conversations and finding common ground is key to building a Culture of Health. We need to consider the roles of business, education, faith, and law enforcement in building healthier communities. I also challenge everyone to consider who else is not at the table that should be and reach out to them.”
He highlighted the role of the business sector in addressing workforce shortages, absenteeism, and productivity. While the businesses may view workplace health as an insurance expense, there is a larger role for them to play in instituting workplace wellness programs and by influencing policy at the community level. “We need to create a Culture of Health in all sectors. Businesses can play an important role in lifting up the health of their communities. By doing so, they can see better health, better productivity, and better return on investments.”
He also reflected on the partnership he formed with law enforcement during his tenure as Indiana’s state health commissioner. At the time, Scott County, Ind., was facing an unprecedented spread of HIV among intravenous drug users. Through his collaboration with law enforcement, Dr. Adams was able to institute an evidence-based syringe service program in one of the most conservative areas within Indiana. Doing so halted the spread of HIV in the community.
Frame issues so others understand their role in building a Culture of Health.
There’s tremendous opportunity in framing issues to help people understand their role in prevention, as well as health equity, according to Dr. Adams. “When I talk about health equity I mention veterans, those with disabilities, and people in rural areas,” he said. “Showing others how everyone benefits from addressing inequities is more effective than using moral arguments.”
Another example Dr. Adams shared to illustrate this was noting how overworked teachers may feel burdened by having to promote a variety of programs including healthy eating and physical fitness. The fact that teachers are evaluated and paid based on test scores can be the bridge to compel them to advocate for students’ physical activity. “If we tell them we have a physical fitness program to help get test scores up, they listen.” Such an intervention was implemented in an Indiana community while he was health commissioner. When teachers witnessed the positive results, they scrambled for access to exercise rooms before their students took exams.
“It shows how we need to frame issues to help people understand how supporting health can help them achieve their goals—versus expecting them to see things from our point of view. We need to use language that resonates with those we’re talking to in order to gain their support.”