Publications and research

Organization, Financing, Promotion, and Cost of U.S. Quitlines, 2004

By: Keller PA, Bailey LA, Koss KJ, Baker TB and Fiore MC

In: American Journal of Preventive Medicine, 32(1), pp.32-37

Published: January 2007

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Organization, Financing, Promotion, and Cost of U.S. Quitlines, 2004 By: Keller PA, Bailey LA, Koss KJ, Baker TB and Fiore MC Published In: American Journal of Preventive Medicine, 32(1), pp. 32-37	Quantity

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The present article describes aspects of smoking-cessation services provided via telephone known as quitlines. The North American Quitline Consortium (NAQC) asked tobacco-control program directors from each of the states in the United States to provide information about quitlines in their state.

Key Findings:

Quitlines existed in 38 states. Almost two-thirds (65.8%) of quitlines reported that their primary goal was to offer smoking-cessation counseling.
The most frequently cited source for funding for quitlines was the state government (89.5%).
The median annual cost for quitline services was $0.14 per capita; this cost increased to $0.85 when adult smokers were included. The median promotional cost was $0.09 per capita; that cost increased to $0.68 when cost per adult smoker was included.
The median operating budget for quitlines was $500,000 with the median cost per call for quitlines estimated at $98.52.
Self-help materials (97.5%), proactive counseling (89.5%), and referrals (89.2%) were the services offered most often by quitlines.

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