Looking ahead to open enrollment, it will be important to underscore the value of health insurance in protecting consumers from medical bills when reaching out to both current enrollees and the uninsured. Affordability and cost remain top concerns for both audiences, so education around financial help and the tax credit will continue to be needed. What's more, as the fine for not having insurance increases, educating consumers about avoiding the fine and complying with the law may serve to motivate both enrollees and the uninsured to keep and explore marketplace plans.
About the Study
This report presents findings from a national survey of 1,012 adults, ages 18 to 64, who were broken into two subgroups—those who are currently enrolled in a marketplace plan and those who were formerly enrolled in a marketplace plan but now have other coverage or are uninsured. The survey fielded August 11 through August 21, 2015. The margin of error for the currently enrolled is +/- 4.8 percentage points and is +/- 7.7 percentage points for the formerly enrolled. Methodology, survey toplines and the full public use data set are also available.