Robocop: Drive Sober or Get Pulled Over

Dec 23, 2013, 1:30 PM

If you’re looking for a sneak preview of the movie Robocop, set for release next February, try the National Highway Traffic Safety Administration (NHTSA). NHTSA has paid for a proprietary video that has the cop reminding drivers to stay sober behind the wheel. NHTSA just released the public service announcement as part of its annual Drive Sober or Get Pulled Over campaign, which runs through January 1. 

Last year, according to NHTSA, deaths in crashes involving drunk drivers increased 4.6 percent — 10,322 lives were lost, compared to 9,865 in 2011. The majority of those crashes involved drivers with a blood alcohol concentration of .15 or higher — nearly double the legal limit. During last year’s holiday season alone, 830 lives were lost in drunk driving crashes.

The campaign also includes state model guidelines for ignition interlock devices. These devices can be added to the car of a driver with a history of drunk driving. Before starting the vehicle, the driver must breathe into the device and if the driver’s blood alcohol limit is too high, the ignition lock will not allow the car to start.

Previous NHTSA research of convicted drunk drivers show that those with ignition locks installed are 75 percent less likely to repeat the behavior compared to those who do not. The guidelines emphasize several programs to maximize effectiveness – including legislation, education, program administration, and implementation.

“It is unacceptable and downright offensive that anyone would get behind the wheel drunk, let alone at twice the legal limit,” said NHTSA Administrator David Strickland. “I urge the states to adopt our new guidelines to protect sober motorists and ensure that individuals convicted of drunk driving learn from their mistakes.”

According to NHTSA, over the past decade, almost two of every five (41 percent) deaths that occur around the New Year’s holiday and the Christmas holiday (37 percent) were alcohol-impaired.

>>Bonus Link: NHTSA has safety tips and information on sober driving during the holidays. View NHTSA's Safety 1n Numbers newsletter for safety tips and information on sober driving during the holidays.

This commentary originally appeared on the RWJF New Public Health blog.