The Affordable Care Act: The Video

Feb 6, 2013, 9:52 AM

Explaining the what and how of the Affordable Care Act, much of which goes into effect next January, is much easier to do now thanks to a new short video from the Minnesota Health Insurance Exchange, a collaboration of state agencies including the Department of Health.

The video was shown, to high marks, this week during a session on state implementation and consumer assistance of the Affordable Care Act at the AcademyHealth National Health Policy Conference in Washington, D.C.  Some of the labeling and messaging differs state to state (Maryland calls its program the Maryland Health Connection, while Mississippi—gotta love it—calls its program “One Mississippi”).

States are in deep communication with each other on issues such as training for  the operators who will man the state consumer call centers and on communication strategies for consumers, said Rebecca Pearce, executive director of the Maryland Health Benefit Exchange, who spoke at the conference. The exchanges open for consumer signup for 2014 health coverage on October 1.  

This commentary originally appeared on the RWJF New Public Health blog.