Ending Violence: IOM Announces App Challenge Winners

Nov 19, 2012, 1:15 PM

file IOM Ending Violence @ Home App Challenge winner, Wisdom of the Children

The Institute of Medicine and the Avon Foundation for Women issued the “Ending Violence @ Home App Challenge” to encourage powerful communication through technologies such as social media and mobile apps to help end worldwide suffering caused by domestic violence.  Four winners of the App challenge were chosen from 19 submissions that came in from across nine countries. The four were chosen based on their innovation, design, potential impact, and ability to integrate evidence-based information and usability in different settings. IOM President Harvey Fineberg stated in a release, “I am very impressed with the level of creativity demonstrated by the winning products, which can make a real difference to abused individuals.”  

The top prize of $10,000 was awarded to Wisdom of the Children (Çocuktan Al Haberi), a Turkish group that developed a website to encourage individuals to see that change can start with a simple shift in how we talk to each other. The website encourages families to take old Turkish expressions that condone violence and reinforce traditional gender norms, and turn them into more positive sayings. For example, the traditional saying from the region, “don't spare a baby from your wife's belly and rod from her back,” was changed to “don't spare soup from a women's belly and sunscreen from her back.” Web visitors are encouraged to create their own new, positive, health-reinforcing sayings with their children.

>>Read more about the app challenge.

This commentary originally appeared on the RWJF New Public Health blog.