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Tobacco Label Changes Spur Online Discussion

Jun 21, 2011, 4:30 PM, Posted by NewPublicHealth

Today’s release of the final nine tobacco warning labels marks a historic change for public health.

After 25 years featuring just text warnings, tobacco manufacturers will now need to blanket 50 percent of tobacco packaging and 20 percent of tobacco advertising with images and language graphically depicting the health impact of tobacco use.

Today and tomorrow, two live Twitter Q&A events will help put these changes in context and dig deeper into the negative effect of tobacco use on individual and community health.

At 2:30 p.m. ET today, @FDATobacco will host a live Twitter Q&A featuring Dr. Howard Koh, Assistant Secretary for Health at the U.S. Department of Health and Human Services, and Dr. Lawrence Deyton, Director of the Center for Tobacco Products at the U.S. Food and Drug Administration. They will take questions from the audience about the new warning labels. You can participate by using the hashtag #cigwarnings.

At 2:00 p.m. ET tomorrow, @RWJF_PubHealth is proud to host Livestrong CEO Doug Ulman in a live Twitter Q&A about the fight to reduce tobacco use and Livestrong’s recent $500,000 grant to the Campaign for Tobacco-Free Kids. You can use the hashtag #AskDoug to weigh in on Wednesday. NewPublicHealth.org will also feature a live feed tomorrow allowing readers without a Twitter account to follow along.

More tobacco-related resources from NewPublicHealth.org:

>> U.S. Surgeon General Regina M. Benjamin writes about today’s release of the new tobacco labels

>> Interactive store counter photo showing how store displays will change with new warning labels.

>> In-depth Q&A with Doug Ulman of Livestrong

>> Interactive tobacco map shows latest data on state smoking laws

>> Idea Gallery piece from Matthew Myers of the Campaign for Tobacco-Free Kids and Cheryl Healton of Legacy calling on Major League Baseball to ban the use of smokeless tobacco

>> Full tobacco coverage from NewPublicHealth.org

This commentary originally appeared on the RWJF New Public Health blog.