Exploring Game-Changing Solutions for Preventing and Controlling Tobacco Use

Dates of Project: December 1, 2011 through July 31, 2014

Description: Although cigarette smoking in the United States has dropped by more than 50 percent since 1965, the recent rate of decline has been so slow as to be “disheartening,” according to Kenneth E. Warner, PhD, distinguished university professor of public health at the University of Michigan School of Public Health. 

“We’re still looking at hundreds of thousands of smoking-related deaths every year for as far as we can see.... “By 2050, if we do nothing different than what we’re doing today, we will still be over 10 percent.”—Kenneth E. Warner, PhD, Project Director

He and tobacco-control leaders from various nations and fields debated and published “endgame” strategies for substantially curbing and even eliminating smoking.

Key Results

  • Some 40 of the world’s leading experts on tobacco control explored endgame strategies for combating smoking and their feasibility during a two-day workshop in June 2012 at the University of Michigan School of Public Health.

  • The journal Tobacco Control published a supplement in May 2013, which included 20 articles by workshop participants exploring the endgame strategies and the political, legal, economic, social, ethical, and regulatory aspects of implementing them

    CITATION: Tobacco Control. 22(Suppl 1), 2013. All articles are available online.

  • The U.S. surgeon general’s report on a half-century of efforts to combat smoking, released in January 2014, includes a section by Warner on endgame strategies. The report calls for the elimination of the use of combusted tobacco.