These studies found that this audience values health insurance and has a desire to check out their coverage options. However, there are significant knowledge gaps. They need information on how to enroll, including eligibility criteria and the availability of in-person enrollment assistance and financial help to cover premium costs.
About the Study:
This summary report presents insights from both the focus groups and survey as well as messaging and outreach insights to effectively communicate with Hispanics during the upcoming open enrollment period. A full report of the focus groups and all survey findings is also available.