Studying In-Store Marketing of Healthy Food
Dates of Project: November 2010 through October 2012
Description: From November 2010 through October 2012, the Food Trust, a Philadelphia, Pennsylvania-based nonprofit, partnered with the University of Pennsylvania, Temple University, and two grocery retail chains in Philadelphia to pilot-test a number of in-store marketing interventions to increase the sales of healthier items. The study focused on five product categories, including milk, frozen entrees, cereal, in-aisle beverages and cooler case beverages.
The project team worked with eight supermarkets located in low-income, ethnically diverse Philadelphia neighborhoods.
Among the key findings published in an article in the American Journal of Clinical Nutrition were the following:
- Changes of placement and product availability significantly increased the amount of healthier milk purchased by consumers.
- Consumers purchased more water products from aisles and checkout cooler locations in stores with intervention strategies.
- About this grant
In-store marketing of healthier foods increases sales of lower-fat milk, water & lower-calorie frozen meals