Working to Reduce Young People's Use of Tobacco Products and Exposure to Second-Hand Smoke

Dates of Project: July 2007 through March 2013

Description: The Campaign for Tobacco-Free Kids conducted communications and advocacy work to inform local, state and federal policies designed to increase cigarette taxes and promote smoke-free indoor air. Activities included polling, disseminating reports and fact sheets, stimulating media attention, and developing and placing media and direct mail advertising.

Key Results

  • During the approximate time period covered by this project, the following gains in tobacco control and smoke-free air laws were registered:

    • The average state cigarette tax, combined with the federal cigarette tax, increased from $1.39 a pack at the end of 2006 to $2.54 a pack at the end of 2013.
    • Almost half of U.S. residents lived in areas covered by comprehensive state or local smoke-free laws for all workplaces, including bars and restaurants, at the end of 2013. That is nearly double the number covered when the project began.
    • Smoking rates for high school students declined from 20.0 percent in 2007 to 18.1 percent in 2011, according to the CDC.
    • Smoking rates for adults declined from 19.8 percent in 2007 to 19 percent in 2011. (Preliminary CDC data for 2012 shows a further decline to 18%.)

The average state cigarette tax, combined with the federal tax, totaled $2.54 per pack, as of December 2013. That surpasses RWJF’s 2015 goal of $2.25 per pack.

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By 2014, 1/2 of U.S. residents were covered by smoke-free laws for workplaces, including bars & restaurants