This brief explores ways in which states are sharing the responsibility of consumer assistance with the federal marketplace in three key areas:
- Coordination between states and the federally facilitated marketplace (FFM) or state partnership marketplace (SPM) on marketing and advertising initiatives;
- Coordination between states and navigators and other in-person assisters in FFM and SPM states; and
- Coordination between the federal government and state Medicaid agencies in FFM and SPM states to develop a system for consumers who wish to appeal decisions about their eligibility for insurance affordability programs.
Each section includes examples that illustrate some of the ways that FFM and SPM states can work with their existing consumer assistance structures and with the federal government to help consumers find their way in a new coverage landscape.