Motivating Executives, Leaders, and Policy-Makers to Address the Nursing Shortage

    • February 12, 2014

Dates of Project: October 2003 through March 2013

Description: The United States has an unprecedented shortage of registered nurses that is projected to grow to 260,000 by 2025—twice as large as any nursing shortage experienced in the United States since the mid-1960s. Those working to build the nursing workforce and reform policy and practice need authoritative research, data, and expert commentary presented in a concise format that is easy to read, use, and pass on. Without such a tool to help catalyze change, the nation’s public health goals will be harder to achieve.

Spann Communications worked collaboratively with RWJF staff to develop, publish, and distribute 19 issues of the Charting Nursing’s Future series of policy briefs addressing the nursing shortage and other critical issues facing the field of nursing.

  • In focus groups, readers of the briefs—policy-makers, nursing educators, and top-level administrators—commented on the series’ value, noting that it had “become a product that policy-makers and influencers look to and trust when they need credible data and examples on how to craft policy or create programs to improve health care delivery.”
  • Project Director Jeri Spann noted that the series yielded benefits “we hadn’t expected. (Readers) were using (briefs) in graduate and undergraduate classes where nurses were being prepared and they were using them to strengthen cases to obtain funding for nursing related initiatives, mostly at the state level.”

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Charting Nursing's Future produced 19 policy briefs on ways to solve nursing shortage