“To make something complicated, you don’t really need to understand it well. To make it simple, you need to understand it well.”—Mark Smith, California HealthCare Foundation
The Centers for Medicare & Medicaid Services, 11 states, and 8 foundations collaborated to develop a design prototype for enrollment websites for the federal and state marketplaces created under the Affordable Care Act.
Dates of Project: June 2011 to June 2012
Description: The collaborators worked with IDEO, a global design firm, to develop a design standard for enrollment portals for federal and state health insurance marketplaces.
“We didn’t want it to look like traditional government websites.”—Catherine Teare, California HealthCare Foundation
The project produced a state-of-the-art design standard for ACA enrollment to inform national- and state-level health care marketplace design, with a goal of allowing large numbers of eligible consumers to enroll in coverage. The design prototype—known as Enroll UX 2014—models a process that seeks to ask users the minimum number of questions necessary and to focus them on a few key decision points.
A number of the participating states have created state-based marketplaces using elements of the design in their enrollment websites. Although the Centers for Medicare & Medicaid Services did not formally adopt the design prototype for the federal marketplace, there are some similarities to it.
- Getting Out the Word on the Benefits of the Affordable Care Act September 11, 2013
- Medicaid Welcome-Mat Effect Of Affordable Care Act Implementation Could Be Substantial July 8, 2013
- Harnessing Technology to Streamline Enrollment July 30, 2013
- Evaluating the Impact of Extending Dependent Coverage to Young Adults Under Health Reform July 8, 2014
- About this grant
States used Enroll UX 2014 design standard to create the front ends of their health insurance marketplaces.