TV advertisements seen by children often feature foods failing to meet IWG recommendations. The study’s findings also suggest that self-regulation is not successfully limiting exposure to unhealthy food and beverage advertising. More monitoring is required.
About the Study:
TV ratings from 2009 were collected for children 2-5 and 6-11 years of age. Nutritional content of food and beverage products in advertisements was assessed for all programming and children’s programming, using the federal IWG recommended NTL, which included fat, sugar, and sodium.