Tactics for Engaging Employers in Community Alliances

Most of the Aligning Forces for Quality communities (the Alliances) are eager to involve local employers in their work, both as purchasers that have a huge stake in an improved health care and payment system and as channels for communicating with employees and their families. Some Alliances also regard the engagement and ongoing support of employers as one of the keys to their long-term sustainability. But cultivating and maintaining relationships with employers has been an ongoing challenge. 

The purpose of this document is to offer quick access to promising tactics based on what Alliances have been doing to attract and retain employers as partners. The tactics are organized into two major steps:

1. Courtship: Getting to know each other - This step mirrors the first two phases in the employer engagement process: Preparing for engagement and establishing the engagement.

2. Marriage: Meeting each other’s needs - This step mirrors the last two phases of the engagement process: Maintaining the engagement and developing the engagement.