"The need for an endgame comes from the recognition that we do not have to accept the industrial marketing of tobacco, and that current policies—successful as they have often been—will likely not make the tobacco problem disappear. Those policies were never intended to eliminate the tobacco industry; the best case scenario they offer involves endless skirmishes with the industry’s ongoing attempts to expand its markets and thwart regulation. Discussion of an endgame can inspire new visions of the possible."
"These new visions will come with new challenges. The shift from a movement focused on control to one aiming towards a tobacco-free future may reveal new rifts. Some of these may come from differing ideas about what a desirable endpoint is."
—Excerpted from a special supplement of Tobacco Control.