Minimising the Harm from Nicotine Use

A harm-reduction model where the marketing is handled by a nonprofit entity is needed to align with the goals of reducing tobacco-related harm.

Minimizing tobacco-related harm by using a two-component solution founded on a harm reduction model could help place the marketing of harmful tobacco in the hands of organizations with goals consistent with aims of tobacco control.

The tobacco control problem can be lessened by analyzing the nature of the system currently supporting the use of tobacco and developing new approaches. Currently, the most acceptable form for tobacco for consumers is also the most harmful—making how tobacco products are marketed central to long-term solutions. A regulated market would structure an organization where the goals for marketing tobacco would be to minimize harm.

Key Findings:

  • A regulated market approach could facilitate eliminating the most harmful forms of nicotine use, and aid in the reduction and/or harms from lower-harm, but addictive forms of nicotine.

In a supplement to Tobacco Control, this paper outlines difficulties facing the tobacco control community. Funding for this article was provided by the Robert Wood Johnson Foundation.