Preparing for 2014

In 2014, millions of Americans will be eligible to enroll in Medicaid for the first time. To help states develop effective strategies and messages to promote enrollment when the program expands, the Robert Wood Johnson Foundation, as part of its State Health Reform Assistance Network initiative, conducted in-depth qualitative and quantitative research with people who will be newly eligible in 2014 in Alabama, Maryland, and Michigan.

“Preparing for 2014: Findings from Medicaid Research with Lower-Income Adults in Three States” highlights findings on perceptions of Medicaid, motivations and barriers to enrollment, views of the Exchange, desired enrollment experiences, and effective messages.