Effective Education, Outreach, and Enrollment Approaches for Populations Newly Eligible for Health Coverage

Under the Affordable Care Act, all states must either develop or participate in a health insurance exchange which must give consumers complete and easy-to-understand information about health insurance options. Since this requirement was modeled after Massachusetts’ health reform law, many are turning to Massachusetts officials for learnings from the past five years.

The series’ final installment focuses on outreach and enrollment for those newly eligible under ACA. It offers ideas and resources that may be useful as states plan and implement their own outreach and enrollment efforts, with a particular focus on those individuals and families who will be newly eligible for Medicaid or subsidized.

This toolkit series, released by the Robert Wood Johnson Foundation and the Blue Cross Blue Shield of Massachusetts Foundation, provides examples, templates, and lessons from Massachusetts. Each toolkit includes a written narrative and a variety of source documents, including examples of organizational structures, job descriptions, requests for proposals, etc.