Identifying Effective Catalysts for Action Toward Community Health Improvement in Underserved Communities in Wisconsin

The goal of this project is to promote broad-based community health improvement in underserved rural communities in Wisconsin through a low-cost health communication intervention.

The objectives of the project were to:

  • Increase media advocacy knowledge and advocacy skills among the public health community.
  • Increase earned media coverage of the results of the County Health Rankings among Wisconsin’s least healthy rural counties.
  • Increase awareness of the broad determinants of population health among local public health, health care, and community leaders.
  • Stimulate policy-makers and other community health leaders to engage in program and policy planning and implementation to improve community health and reduce health disparities.