Policy Advocacy on Tobacco and Health (PATH), a national program of the Robert Wood Johnson Foundation (RWJF), implemented a comprehensive strategy to strengthen minority-led, community-based coalitions that engage in tobacco policy change in communities of color.
From 2002 to 2006, PATH:
- Provided funding and technical assistance to nine community-based organizations to work on tobacco policy initiatives designed to restrict smoking at the local level. The organizations generated matching funds to the RWJF grant. The presence of unrestricted matching funds enabled them to pay for some activities, such as lobbying, that could not be supported with its RWJF grant.
- Provided training to advance policy initiatives and promote best practices, both to PATH grantees and to other organizations doing tobacco advocacy work in communities of color.
- Developed publications and other resources, as well as an Information Resource Center with an online searchable database.
- Provided media messaging tools, helped groups develop media plans and media lists and offered guidance on media outreach and relationship building.