Strategic Communications about Racial and Ethnic Disparities in Health Care

From August 2005 through January 2007, GMMB, a communications and public relations firm, provided strategic communications support to members of the National Health Plan Collaborative, a group of nine health insurers and other stakeholders, in their efforts to examine racial and ethnic disparities in health care.

Key Results

Project staff members reported that they:

  • Developed a "brand" or identity for the National Health Plan Collaborative that allowed sponsors, organizers and members to speak as one in all internal and external communications. Staff distributed a toolkit with branding materials on CD-ROM to all members to use in communications regarding the collaboration.
  • Established protocols to guide communication within the collaborative's complex infrastructure. Project staff clarified issues such as the chain of command for communications between the convening and supporting organizations.
  • Produced and disseminated a Phase One Summary Report about the collaborative's progress to date. The report shared lessons learned and best practices with other health care decision-makers and leaders, researchers and academics.