Publicizing Health Care Services Available to Uninsured and Underserved Populations in Three Cumberland County (N.J.) Communities

Reducing health disparities through outreach and education collaboratives
    • November 24, 2008

In 2003, a group of health care providers and agencies in Bridgeton, N.J., launched the Mayor's Campaign for Healthier Bridgeton, a collaborative outreach effort to publicize health care services offered to the city's uninsured and underserved populations. This project expanded the Healthier Bridgeton initiative to the cities of Millville and Vineland.

The project was part of the Robert Wood Johnson Foundation (RWJF) New Jersey Health Initiatives national program.

Key Results

  • Healthier Cumberland County reached 18,321 county residents through its outreach efforts, including 15,162 who attended one of 103 health fairs.
  • Under a cooperative agreement, a satellite emergency department in Bridgeton referred 843 patients to a community clinic for follow-up primary care.
  • Some 789 staff at participating organizations received training in health prevention, education and promotion.