Increasing the Demand for and Use of Effective Smoking-Cessation Treatments

Smoking cessation efforts were the focus of the current article. The author reviewed tobacco-control initiatives while highlighting the work of the National Consumer Demand Roundtable. The Roundtable was comprised of six funders across disciplines and sectors working in the area of tobacco control.

Key Findings:

  • The Roundtable utilized a strategy that involved “science push,” capacity building, and increasing market “pull” or demand as the basis for tobacco-control initiatives.
  • The “science push” involved the provision of science-based guidelines for smoking-cessation prevention and intervention.
  • Capacity building included widening the capacity for systems to provide treatment in the area of smoking cessation.
  • The supply of smoking cessation products and services is greater than the current demand for the products and services.
  • Implementing public health initiatives and enhancing marketing strategies to individuals, as well as intermediaries such as employers and health plans, could increase demand for smoking-cessation services.