Feasibility Study of National Council on Aging's Proposed Center for Diffusion of Innovations in Aging Services

Assessing the potential for the National Council on Aging's proposed Center for Diffusion of Innovations in Aging Services

The National Council on the Aging (NCOA) commissioned a study to determine the financial viability of a proposed Center for Diffusion of Innovations in Aging Services.

The center would:

  • Offer consulting services, processes and online technologies to speed the cost-effective expansion of evidence-based innovative programs or services for older adults through aging service organizations.
  • Assess market attractiveness for innovations, assess the readiness of organizations and potential early adopters to implement innovations and consult on resource development for sustaining innovations.
  • Advance the science and practice of diffusion of innovations in the field of aging.

Key Results

  • In a report titled Accelerating Innovative Replications: A Market Assessment for a Center for Diffusion of Innovations, the consulting firm of KrasnePlows reported the following key findings of the study:

    • The concept of the center is still unclear and too abstract for others to understand its applicability.
    • The potential market for the center's services is small, particularly if limited to foundations interested in replicating and funding programs serving older adults.

Key Recommendations

  • KrasnePlows recommended that NCOA:

    • Undertake, complete, evaluate and document demonstration projects that spread evidence-based innovations. Successful diffusion of innovative programs will provide evidence and concrete examples of the effectiveness of the potential center and its tools and services.
    • Reduce the proposed costs of providing services to attract a larger potential market.

Key Conclusions

  • Based on the findings of the study, NCOA concluded that it was premature to develop a full business plan for the proposed center.