The National Council on the Aging (NCOA) commissioned a study to determine the financial viability of a proposed Center for Diffusion of Innovations in Aging Services.
The center would:
- Offer consulting services, processes and online technologies to speed the cost-effective expansion of evidence-based innovative programs or services for older adults through aging service organizations.
- Assess market attractiveness for innovations, assess the readiness of organizations and potential early adopters to implement innovations and consult on resource development for sustaining innovations.
- Advance the science and practice of diffusion of innovations in the field of aging.
In a report titled Accelerating Innovative Replications: A Market Assessment for a Center for Diffusion of Innovations, the consulting firm of KrasnePlows reported the following key findings of the study:
- The concept of the center is still unclear and too abstract for others to understand its applicability.
- The potential market for the center's services is small, particularly if limited to foundations interested in replicating and funding programs serving older adults.
KrasnePlows recommended that NCOA:
- Undertake, complete, evaluate and document demonstration projects that spread evidence-based innovations. Successful diffusion of innovative programs will provide evidence and concrete examples of the effectiveness of the potential center and its tools and services.
- Reduce the proposed costs of providing services to attract a larger potential market.
Based on the findings of the study, NCOA concluded that it was premature to develop a full business plan for the proposed center.