Report by Hollywood Insider Offers Advice on Promoting Health Messages Through Entertainment Media

Learning from partnerships with Hollywood's creative community to promote health

Communications consultant Andy Goodman and colleagues researched and completed a report illustrating efforts by nonprofit organizations and other groups to promote health and health care through the entertainment media.

Key Recommendations

  • Build your Rolodex and work it relentlessly.

  • Deliver a strong pitch by keeping the facts hard and the sell soft.

  • Immerse yourself in the Hollywood community. If you want to be treated like an insider, you have to learn the language.

  • Become an indispensable research assistant. When writers and producers view you as a go-to source, your opportunities will increase.