Report by Hollywood Insider Offers Advice on Promoting Health Messages Through Entertainment Media

Communications consultant Andy Goodman and colleagues researched and completed a report illustrating efforts by nonprofit organizations and other groups to promote health and health care through the entertainment media.

Key Recommendations

  • Build your Rolodex and work it relentlessly.

  • Deliver a strong pitch by keeping the facts hard and the sell soft.

  • Immerse yourself in the Hollywood community. If you want to be treated like an insider, you have to learn the language.

  • Become an indispensable research assistant. When writers and producers view you as a go-to source, your opportunities will increase.