PBS Produces "America's Walking" Series to Encourage Daily Exercise and Walkable Communities

    • January 31, 2006

From June 2001 through March 2004, Connecticut Public Broadcasting developed, produced, distributed and promoted 21 half-hour episodes of America's Walking, a television series aimed at inspiring viewers to increase their daily activity and to create more walkable communities.

The series aired over two seasons on stations affiliated with the Public Broadcasting System (PBS). The project team also created a companion website.

Key Results

  • As of February 26, 2003, the first season of America's Walking had aired in 76 percent of U.S. television markets, and over 17 million people viewed it. As of April 30, 2004, the second season of the series had aired in 64 percent of U.S. television markets, and approximately 6.3 million people viewed it.

  • The companion website received an average of 34,675 pageviews (the number of times users click to and view a Web page) per month during the first season and 53,766 pageviews per month during the second season.