Campaign That Asks "Is it Good for the Children?" Prompts Changes in Kansas City

Campaign to mobilize the community to address the needs of children
    • August 27, 2004

From 1997 through 1999, the Partnership for Children—an alliance of Greater Kansas City business, civic, religious, education and philanthropic communities including the Greater Kansas City Community Foundation—developed a campaign to mobilize community support for children and youth ion Greater Kansas City.

From 2000 to 2003, the partnership conducted audience research and began to build community support for an improved and expanded system of early childhood care and education in Greater Kansas City.

Key Results

  • In an annual telephone survey of 1,500 randomly selected adults in Greater Kansas City in 1998, respondents reported spending more time with their own and other children. By 1999, 72 percent of the respondents had heard of the #1 Question, of whom 74 percent used the question for decision-making in their daily lives.

  • The number of volunteers recorded by the United Way's Volunteer Action Center increased from an annual average of 750 volunteers to 2,593 volunteers in 1998.

  • The Partnership for Children influenced change in a number of institutions in Kansas City. For instance, the Ewing Marion Kauffman Foundation contributed $1,000,000 to establish a scholarship program to improve child-care providers' skills.

  • Project staff completed a public education and engagement plan to increase public support and funding for an improved system of early care and learning. They also began to implement the plan through radio ads.