In 2003, Public Access Journalism produced a five-part newspaper series entitled The Shape We're In, which examines factors contributing to the rising number of obese and overweight Americans.
Public Access Journalism is an independent editorial consulting company that aligns foundations with journalists and provides a national news service to bring selected public policy and social change issues directly to millions of newspaper readers.
More than 80 U.S. newspapers—with an estimated readership of 2 million—published all or part of the series. RWJF extended the reach of the newspaper series by:
Creating a companion website (no longer available) that provided the entire newspaper series, as well as a Community Outreach Guide for RWJF grantees.
Creating a Shape-related Web toolkit that was distributed to all Knight Ridder/Tribune newspapers to help them promote the series on their Web sites.
Contracting with Burness Communications a Bethesda, Md.-based organization that provides public relations support to nonprofits, to help RWJF grantees and national and community organizations use the newspaper series to strengthen their outreach efforts.
Creating two video news releases, which were distributed to television news organizations in May and June 2003, to complement The Shape We're In series.