Boston Public Radio (WGBH) Airs Hundreds of Reports on the Business of Health Care

    • April 23, 2004

From 2000 to 2003, the WGBH Health Desk news bureau aired 765 stories about the business of health care on public radio's Marketplace and Marketplace Morning Report.

Key Results

  • During the grant period, Health Desk totaled 765 stories—134 features, 570 news spots and 61 commentaries—on a wide variety of topics such as stem cell research, tobacco lawsuits, problems of the aging population and hospital accreditation.

    The stories—one- to three-minute stories and a five-part special series on caregiving in six- to seven-minute features—focused on the complex and rapidly changing business aspect of healthcare.

    Health Desk reports aired most days on Marketplace, a 30-minute business and finance program from Public Radio International that broadcasts five days a week, and Marketplace Morning Report,an eight minute news and feature module distributed throughout the morning on public radio.

    Together the Marketplace programs' audience is over 7.25 million listeners, up from 3.5 million at the beginning of the grant.

  • During the grant period, Health Desk expanded its reach by airing four of its stories on Public Radio International's international program The World, three on National Public Radio's Morning Edition and three on All Things Considered and a nine minute feature on Weekend Edition.

    It also streamed a one-hour documentary online to an international audience. Six Health Desk programs produced during the grant period won awards.