In 2001, Partnership for Caring, Washington, a national nonprofit organization focused on improving how people die, spearheaded a national public education initiative, "Finding Our Way: Living with Dying in America."
The project was part of the Robert Wood Johnson Foundation's (RWJF) national program Targeted End-of-Life Projects Initiative.
To bring practical information to the American public on end-of-life issues, project staff produced and disseminated a series of 15 newspaper articles.
Some 159 newspapers in 37 states, with a combined circulation of more than 7 million, carried all or part of the "Finding Our Way" series.
In August 2001, Partnership for Caring launched a website, which carries the newspaper articles, outreach for community groups, an on-line discussion forum and links to key sites in end-of-life care.
End-of-life coalitions around the country used the weekly articles as a launching point for further educational activities, including discussion groups, panels and public forums.
Local media reinforced the series' messages. Television and radio shows issued public service announcements about their community's events and resources. Newspapers ran local stories side by side with the "Finding Our Way" articles.