PBS Show Explores Challenges of Chronic Illness Faced by Patients, Care Professionals and Families

Producing a Fred Friendly seminar on chronic care

From 2000 to 2002, Fred Friendly Seminars produced Who Cares: Chronic Illness in America, a one-hour Public Broadcasting System (PBS) special that explored the challenges confronted every day by health care professionals and families coping with chronic illness.

The television program, which premiered in the fall of 2001, served as the centerpiece to a comprehensive community engagement campaign featuring a website, viewer's guide and outreach and partnership activities.

Key Results

  • According to PubTV, an online source for public television information, Who Cares? was broadcast to 88 percent of the nation's households with television through March 2003.

    It was broadcast in all of the top 20 geographical markets, and included 58 prime-time airings in the top 50 markets. Since October 2001, the program aired 420 times on 251 public television stations around the country.
  • Through May 2002, the project website received 77,000 "page views."