Firm Provides Management, Outreach and Communications Support for Last Acts Program to Improve End-of-Life Care

Task force management, outreach, and continuing communications activities for RWJF's Last Acts initiative

Stewart Communications provided management, outreach and communications support to Last Acts, a campaign to improve end-of-life care started by RWJF in 1995. A coalition of professional and consumer organizations (called partners), Last Acts seeks to make the public aware of end-of-life issues and help individuals and organizations find better ways to care for the dying. Stewart Communications has worked with Last Acts' health care professional organizations since the inception of the program.

Key Results

Under this 1999 contract from RWJF, the firm managed three task forces and two resource committees, assisting them on a variety of projects, including:

  • Distributing two Last Acts documents, The Precepts of Palliative Care and A Vision for Better Care at the End of Life.
  • Marketing the Last Acts online journal, Innovations in End-of-Life Care.
  • Developing an educational website for physicians (End-of-Life Physician Education Resource Center.
  • Developing and editing 11 articles for a series on end-of-life care education published in theJournal of the American Medical Association.
  • Developing a background paper and organizing a meeting on the impact on dying patients of measures that hold institutions and practitioners accountable for specific care requirements.
  • Starting a compendium of standards and guidelines related to end-of-life care for researchers, policy-makers and professionals at health care systems and networks.

 

Under the contract, the firm also planned and/or executed five meetings, recruited 150 new Last Actspartners, wrote 11 newsletter articles, updated Web site sections and drafted a manual for conveners (chairpersons) of Last Acts task forces and committees. Project staff published an article about Last Acts in the Journal of Palliative Medicine and made a presentation at the National Symposium on Palliative Care.