Colorado Smoothes Access to Children's Insurance Program

From 1997 to 2000, the Colorado Department of Health Care Policy and Financing conducted planning activities for its State Children's Health Insurance Program (CHIP), called Child Health Plan Plus (CHP+), focusing chiefly on:

  • Better understanding the needs and attitudes of its target audience.
  • Developing a model for using standard messages to communicate about CHP+.
  • Simplifying enrollment processes.
  • Providing partners with online access to the eligibility database and processes.

The project was part of the Robert Wood Johnson Foundation (RWJF) Healthy Kids Replication Program national program.

Key Results

  • The department:

    • Created a network of Satellite Eligibility Determination sites (health care providers, public health departments and family centers) to enroll participants and conduct outreach activities.
    • Surveyed families that had requested CHP+ applications but never completed them and families that had dropped out of CHP+.
    • Participated in the design of a strategic marketing plan.
    • Sponsored organizational effectiveness and communications training for staff members and partners.