Educating Consumers about the Health Benefits of Higher Tobacco Taxes

From 1993 to 1997, the American Cancer Society, Atlanta, carried out a Tobacco Tax Education Project to educate the public about the health benefits of increasing tobacco taxes.

Key Results

  • The project:

    • Produced and distributed fact sheets summarizing available research on tobacco control to 10,000 tobacco control advocates.
    • Sent mass mailings to approximately 2,000 editorial writers and columnists.
    • Commissioned two studies about tobacco taxation and cross-border cigarette smuggling to avoid these taxes in the United States and Canada.
    • Provided tobacco tax educational materials and policy analysis to 18 state and local tobacco control advocates and coalitions planning or engaging in tobacco tax campaigns, and education materials on preemption (tobacco industry efforts at the state level to ban local regulation of tobacco products) to tobacco control coalitions in eight states.
    • Created 3 guidebooks: Tobacco Tax Guidebook, Preemption Survival Kit, and Tobacco Advertising Survival Kit.
    • Trained 30 state-based advocates at 2 five-day Summer Institutes; and presented case studies at 20 national, regional, and state-based meetings.

    In addition, the American Cancer Society institutionalized the project by incorporating it into its annual budget.