Coalition Helps Business Leaders Respond to HIV/AIDS in the Workplace

Communications support for the National Leadership Coalition on AIDS

The National Leadership Coalition on AIDS, Washington, sought to bring effective HIV/AIDS prevention and education activities to an expanded business audience.

Key Results

  • The summary of a 1992 survey, "Employee Attitudes About AIDS: What Working Americans Think," was disseminated to and used by businesses, government, and the media.

  • The survey of business attitudes and activities regarding AIDS in the workplace was cited in dozens of publications (The New York Times, The San Francisco Examiner, et al.) over a two-year period.

  • Survey results also were used by President Clinton's Commission on AIDS as the basis for a hearing on AIDS in the workplace, which generated national publicity.

  • Project staff developed "A Smart Business Decision," a seven-minute video presenting AIDS as a business and workplace priority for CEOs, senior executives, corporate medical directors, human resource professionals, and legal representatives.

  • The National Leadership Coalition on AIDS' membership grew as a result. The organization had 203 organizational members in 1993, 243 in 1994, and 279 by December 1995 when it merged with the National AIDS Fund.