The National Leadership Coalition on AIDS, Washington, sought to bring effective HIV/AIDS prevention and education activities to an expanded business audience.
The summary of a 1992 survey, "Employee Attitudes About AIDS: What Working Americans Think," was disseminated to and used by businesses, government, and the media.
The survey of business attitudes and activities regarding AIDS in the workplace was cited in dozens of publications (The New York Times, The San Francisco Examiner, et al.) over a two-year period.
Survey results also were used by President Clinton's Commission on AIDS as the basis for a hearing on AIDS in the workplace, which generated national publicity.
Project staff developed "A Smart Business Decision," a seven-minute video presenting AIDS as a business and workplace priority for CEOs, senior executives, corporate medical directors, human resource professionals, and legal representatives.
The National Leadership Coalition on AIDS' membership grew as a result. The organization had 203 organizational members in 1993, 243 in 1994, and 279 by December 1995 when it merged with the National AIDS Fund.