Videos and Pamphlet Help Generation X "Rock" the Health Care System

Health care reform project

During 1994 and 1995, staff at Rock the Vote took advantage of the highly visible policy debate about health reform to educate young people (ages 16 to 24), a disengaged group dubbed Generation X, about the health care system, various health reform proposals, and behaviorally linked health problems that disproportionately affect youth.

Rock the Vote is a non-profit, non-partisan organization that engages youth in the political process by incorporating the entertainment community and youth culture into its activities.

Key Results

  • Project staff produced the following:

    • "Rock The System: A Guide to Health Care Reform," a 36-page illustrated pamphlet written by a variety of journalists, which provided an overview and details on health reform issues.
    • A series of seven video PSAs distributed to local stations and cable networks, which focused on health care issues.
    • Six short films entitled "Out of Order," which focused specifically on health issues of concern to young people.
    • The "Out of Order" Resource Guide, which contained a comprehensive list of phone numbers and addresses of national and state organizations specializing in health issues.