Statement from Robert Wood Johnson Foundation President and CEO Risa Lavizzo-Mourey, MD on CVS Health’s Anti-Tobacco Campaign

    • March 11, 2016
No smoking sign, close-up

Princeton, N.J.—The Robert Wood Johnson Foundation (RWJF) commends CVS Health for its decision to spend $50 million over the next five years to help create a tobacco-free nation, a move that builds on its groundbreaking decision two years ago to end the sale of all tobacco products in its U.S. stores. CVS continues to be a standard-bearer among American retailers in its efforts to promote health.

Smoking is the leading preventable cause of death in the United States, taking more than 480,000 lives annually, according to the Surgeon General.  RWJF has long fought to end smoking in America, particularly among our nation’s youth. CVS Health’s “Be the First” initiative will be a powerful ally in this cause and makes us more hopeful than ever that today’s children will be the first generation to grow up in a tobacco-free society.

At RWJF we are working to build a Culture of Health for everyone in America, wherever we live, work, learn and play. Tobacco has no place in this culture, and we applaud CVS for taking this important step so this generation of kids and generations to come have the opportunity to grow up healthy and thrive.


About the Robert Wood Johnson Foundation

For more than 40 years the Robert Wood Johnson Foundation has worked to improve health and health care. We are working with others to build a national Culture of Health enabling everyone in America to live longer, healthier lives. For more information, visit Follow the Foundation on Twitter at or on Facebook at

Media Contacts

Melissa Blair

Robert Wood Johnson Foundation (609) 627-5937