We are seeing some progress in marketing healthier snacks to children and teens. However, this report demonstrates that CFBAI pledges need to be strengthened if companies are serious about decreasing children’s exposure to ads for unhealthy products,” said Marlene Schwartz, PhD, an author of the study and the Rudd Center’s Director.
The Snack FACTS report analyzes the marketing practices of 43 different snack food companies. Five of these companies, General Mills, Kellogg Company, Mondelez Global, PepsiCo and The Dannon Company, were responsible for two-thirds of the $1.28 million spent to advertise snack foods in 2014.
The full report and fact sheets are available at uconnruddcenter.org/snackfacts. Follow the Rudd Center on Twitter at @UConnRuddCenter and take part in the conversation about the report at #snackfacts.
About the UConn Rudd Center for Food Policy & Obesity
The Rudd Center for Food Policy & Obesity at the University of Connecticut is a distinguished multi-disciplinary policy research center dedicated to improving the world’s diet, preventing obesity and reducing weight stigma. The Rudd Center is a leader in building broad-based consensus to change diet and activity patterns by conducting research and educating policy makers and the public. For more information, visit www.uconnruddcenter.org or follow us on Twitter or Facebook.
About the Robert Wood Johnson Foundation
For more than 40 years the Robert Wood Johnson Foundation has worked to improve health and health care. We are striving to build a national Culture of Health that will enable all to live longer, healthier lives now and for generations to come. For more information, visit www.rwjf.org. Follow the Foundation on Twitter at www.rwjf.org/twitter or on Facebook at www.rwjf.org/facebook.